A colour offset lithographic advertising poster for the Excelsior Motor Co. Ltd. The artwork features a male figure in a mustard yellow jacket, brown trousers, and a blue neckerchief riding a red motorcycle through a British street scene. The motorcycle displays the Excelsior name on the fuel tank and engine casing, with a front number plate reading 2504U. The background includes Tudor-revival buildings, two yellow double-decker buses, and a blue streamlined motor car. Printed text at the top reads Ride an Excelsior and the lower section bears the text and be Independent. A footer margin contains the printed text THE EXCELSIOR MOTOR CO. LTD. KINGS ROAD, TYSELEY, BIRMINGHAM, ENGLAND.